Facebook Messenger Marketing, Ads & Bots w/ Molly Pittman
This episode is a must listen for any business or brand who needs to communicate with their customers. We learn about why Facebook Messenger and chat apps are an essential part of any business’s marketing strategy. We get into ways to practically use Facebook Messenger for direct response lead generation and ad campaigns. We discuss important insights into why new technology like chatbots are complimentary to other digital marketing tactics.
Molly Pittman is our guest in this episode talking all about new ways to reach your customers and keep open communication with them. Molly Pittman is the VP of Marketing at Digital Marketer, an online hub for up-to-date digital marketing tactics and strategies. Molly is also a host of her podcast Perpetual Traffic. Facebook Messenger, chatbots and messenger ads are all up for discussion in this episode.
5 Questions You Can Answer After Listening To This Episode:
1. Why should we approach Messenger ads differently to Adwords or Facebook ads?
2. How does / could Messenger use Facebook’s location technology to improve marketing?
3. What on Earth is a chatbot and how can we use them?
4. What other popular software platforms and tools can integrate with Messenger?
5. Is messaging taking over email?
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