Advanced Digital Marketing Analytics

Understand what your marketing dollars are doing for you.

We’re committed to providing the most advanced analytics and reporting technology available. Some metrics we report on include: Website traffic levels and sources, landing page engagement metrics, device and browser data, conversions (eg. Contact forms submitted) and conversion rates. We can also track search engine rankings, competitors, social media engagement and much more.

Track, Test, Optimise, Repeat.

We'll give you clarity on your marketing performance.

 

Our Analytics Cred

Digital marketing and SEO for multi-location companies is our specialty.
We’ve implemented some pretty advanced analytics systems
for companies with lots of stores or service areas.
Location-based marketing analytics requires a different approach.
You want to know how each of your locations is faring
on a granular level so you can make educated decisions.

Analytics Case Study

Analytics Case Study

Healthcare Service Client

We recently helped a corporate client in the healthcare industry with an advanced Google Tag Manager and analytics implementation. This particular client has 60+ locations and prior to engaging us they had minimal visibility on how each was performing online.

To make things more complicated, they also use a third party booking tool which meant we needed to employ some cross-domain tracking with Google Tag Manager to make sure the bookings were being tracked correctly.

Results

Clear, Granular Reports.

    • Where each location is ranking in search engines
    • How much traffic is coming to each local landing page
    • Which marketing sources are driving traffic to each centre
    • How that traffic is converting into leads
    • Which content users are engaging with most
    • A heap of other fancy numbers to help their marketing team make great decisions and win more market share.

We’re not going to lie, this project was a tricky one. We enjoyed it though! Does that make us weird?

Track Leads & Optimise for Conversions

Let’s use your data to improve stuff.

What does a lead mean for you? Is it a phone call? A brochure download? An email list subscriber? A store visit? A contact form enquiry? Whatever matters to you, it can probably be tracked. We’ll track the events that matter to you, crunch the numbers, then tweak your marketing to get more people to do those things you want them to do.

Spy on Competitors + Trends & Insights

Let’s get creepy.

We’re not going to lie. We love creeping on our client’s competitors. If you’re in a competitive industry, it’s likely that the market is doing some interesting things online. We’ll do some digging and give you an idea of what they’re up to. We can then apply those learnings to your marketing…borrow a few ideas and tweak them, maybe.

    Analytics & Tracking FAQs

    • We have Google Analytics installed. Isn't that enough?

      Excellent. Installing Google Analytics is normally the first step. However, the basic implementation of GA is just the tip of the iceberg. Google's wildly popular analytics tool is extremely robust. The volume and breadth of data is insane. Interpreting the data can be a little tricky though. What do the stats mean? Why is my conversion rate down this month? Who is coming back to my site again and again? This is where we come in. Our Google Analytics and Google Tag Manager specialist, Rahul, is an absolute gun with this stuff and he loves nothing more than helping our clients get the most out of these powerful tools.

    • What is Google Tag Manager and do we need it?

      Google Tag Manager is a FREE tool for managing the tags, or the snippets of JavaScript that send information to third-parties, on your website or mobile app. In detail, GTM makes your life easier by simplifying the process of adding these JavaScript snippets to your website. Instead of updating code on your website, you use the interface to decide what needs to fire and on what page or what action. GTM then adds the appropriate tracking to your site to make sure it all works. GTM gives you a friendly user interface that walks you through creating tags step-by-step, which eliminates the need to have extensive experience with JavaScript. What does all this mean? We can track more stuff in GTM which will help us optimise your digital marketing for best results.

    • What if we need more than Google Analytics?

      We have experience working with Mixpanel, which is an advanced analytics platform that focussed on actions taken within your website or mobile app. Mixpanel is a paid tool that also provides some extremely useful insights on WHO is interacting with your site or app. It is fantastic for conversion optimisation and maximising your average yield from each customer. If your site has a large volume of traffic, this could be a great solution for you. We'd love to help you implement Mixpanel or other advanced analytics tools if needed.

    • What is conversion optimisation?

      Conversion rate optimization, CRO, is the process of scientifically changing elements of your website landing pages in an attempt to make your website more effective. The aim with CRO is to increase your website conversion rate without increasing the number of visitors to your site. A better conversion rate means a lower cost-per-acquisition for leads into your business.

    • We have lots of locations. How can you help?

      Digital marketing and SEO for multi-location companies is our specialty. We've implemented some pretty advanced digital marketing analytics and reporting systems for companies with lots of stores, offices or service areas. Location-based marketing analytics requires a different approach. You want to know how each of your locations is faring on a granular level so you can make educated decisions. We can help you do that. For example, we recently helped a corporate client in the healthcare industry with an advanced Google Tag Manager and analytics implementation. This particular client has 60+ locations and prior to engaging us they had minimal visibility on how each was performing online. To make things more complicated, they also use a third party booking tool which meant we needed to employ some cross-domain tracking with Google Tag Manager to make sure the bookings were being tracked correctly. Now, they have clear, granular reports that reveal where each location is ranking in search engines, how much traffic is coming to each local landing page and how that traffic is converting into leads. Plus a heap of other fancy numbers to help their marketing team make great decisions and win more market share. We're not going to lie, this project was a tricky one. This particular client had been through two other analytics agencies with no success on this advanced implementation. And you know what? We really enjoy challenges like these. Does this make us weird? 😛

    • How does phone call tracking work?

      Call tracking is a way of seeing which ad campaigns or traffic sources are driving calls to your business. Instead of using one phone number for all your campaigns, you can differentiate each campaign with a different phone number. Call-tracking software makes it easy to manage multiple phone accounts. Each unique number serves as its own referral number — in other words, the number dialed instantly signals the campaign that drove the referral.

    • What other stuff can we track?

      We're committed to providing the most advanced analytics and reporting technology as it becomes available. Some of the metrics we report on include: Website traffic levels and sources, landing page engagement metrics, device and browser data, conversions (eg. Contact forms submitted) and conversion rates, keyword rankings, phone calls (including recordings), competitor analyses, social media followings and engagement, website heat mapping, costs per lead and many more.

    • How do I tie our marketing efforts to revenue?

      Wow, the million dollar question. Honestly, this part of marketing is still quite tough to get right for many businesses. Tracing revenue back to marketing efforts can be quite easy if your customer buying process is simple. However, if your customers need multiple touch points before making a buying decision, it can be tricky to get the attribution piece right. Especially if part of the buying process is conducted offline. There are so many ways to track marketing effectiveness and the technology is getting better and better. We'll do our darnedest to come up with the most accurate reporting system for your company.

    Get Clear on Your Marketing Performance.

    Call (02) 4036 1369 or complete the form below

    Other Digital Marketing Services

    Learn more about the other ways we can help your business grow online.

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    Contact
    Vicinity Marketing

    Vicinity Marketing
    Suite 71, Lvl 2, 137 Hunter St Newcastle, NSW 2300
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