CREATIVE CONTENT MARKETING
We've helped heaps of businesses engage and grow with clever content marketing in Newcastle and other corners of Earth.
C-C-C-CONTENT! [Sneeze voice]
A CONTENT MARKETING MYTH
Is content really “King”?
Well, yeah – for many businesses…but having outstanding content is only part of the puzzle. Ever dropped thousands of dollars and hours on a big wonderful video production and wondered why it didn’t help sales? Let’s produce and promote content that focusses on outcomes for your business.WORK WITH US
MO’ CONTENT MO’ PROBLEMS?
Remarkable content really is key to any successful digital marketing strategy. But how much content do you really need to create?
Our Approach to
Without content there can be no website copy, no social ads, no emails or certainly no search engine rankings. But the importance of content and the volume required varies greatly from business-to-business. We'll help you create a content marketing strategy that works for you and your market.
VIDEO IS WHERE IT'S AT
Humans Want Video
Are your customers human?
You may be aware that over 5 billion videos are consumed on YouTube every day. And Facebook boasts over 8 billion daily video views on it’s platform. Those are two big fluffy statistics that probably mean you need to be embracing video as a key component in your content strategy. Then ya gotta do video and do it well.LET'S TALK VIDEO
When professionalism and top-notch quality are called for.
We’re not a production house and we don’t pretend to be. Our job is to get eyeballs on your videos and work with your creator of choice to drive outcomes. We collaborate with a number of great local creators. Most often, we use and recommend our friends at Thirty3South Films for our clients’ film production work. They’re bloody amazing.
Social media videos
Everybody knows that the key to great social results is effective video.
Social platforms like Facebook, Instagram, YouTube and Linkedin provide huge user attention levels, precision targeting capabilities and cost-effective advertising options. But all of that is thrown out the window if you can’t get your creative right. And the most effective creative is usually video. We can create clever, cost-effective social media videos to help amplify results from your digital campaigns.
YOUR MARKETING TEAM
Here are the humans that can help create and run your content strategy
Performance & Account Manager
Performance & Account Manager
Favourite animal: Purrrring cats!
Celine has over 7 years experience in marketing and sales with a special interest in all things data, technology and innovation. Having worked in startups as well as multinational companies, she’s passionate about business and helping businesses achieve measurable results.
Originally from the land of ‘fush & chups’, ‘chilly bins’ and ‘jandals’, Celine moved to Newcastle in 2016 and quickly learnt to adore it. She studied Archaeology at the University of Otago and loves history….even spending her free time writing a historical fiction! She’s also an avid reader, proud cat mama and hopes to one day to climb Mount Kilimanjaro.
What drives this sharp, quirky Queen of the ditch forward?
Celine is a self proclaimed lover of data who gets a kick out of translating numbers and trends into marketing strategies.close [x]
Guitar's Name: Thelma
A kid from the bush who grew up in tiny mining towns, Dave has an infectious passion for marketing, search engines, social media, creativity, technology and people. After graduating with a degree in Business Marketing & Psychology, Dave spent 7 years working with hundreds of businesses via gigs in large marketing & advertising firms. One day, he woke up and decided to start a digital marketing consulting business from his bedroom, with a vision to do things a little differently, to help businesses grow and stay ahead of the curve.
Fast forward to 2018 and Dave is a busy boy. His role at Vicinity is to steer the ship, solve problems and tell awful, childish, irreverent dad jokes. Dave is also MD of our sister company – Newcastle web design and development agency Redback Solutions – and is the co-founding CMO of star Aussie caravan sharing community Camplify. He sits on the board of Australia’s first SingularityU chapter and is also director of Interactive Minds Newcastle, a series of educational events for marketers and agencies.
What drives this creative + analytical + happy lump of a lad forward?
Well, in Dave’s simple words, it’s the “real weird, awesome buzz” he gets whenever we achieve tangible, meaningful growth results for a business.close [x]
Optimisation & Automation Manager
Optimisation & Automation Manager
Worst habit: Laughing when he definitely shouldn’t be!
Ben joined the team in July 2017. After managing to grow and monetise his own Instagram accounts to over 900,000 followers, Ben wanted to apply his skills to a range of businesses in agency land. Since joining the team, Ben has worked heavily on optimising our clients’ Facebook ad campaigns for maximum results across a wide range of industries and business objectives.
Ben is a natural problem-solver – a real modern day growth tactician with a strong focus on numbers. We love unleashing his brain on interesting digital marketing problems when they arise!
What drives this clever young man forward?
“The awesome feeling of always growing & improving my skill set in the industry I love!”close [x]
Marketing Project Support
Marketing Project Support
Bad Habit: Never finishing a cup of coffee!
Friends and colleagues would describe her as dedicated, resourceful and bossy – in the best ways possible.
Some may call it separation anxiety, but we think this tenacious woman learned these fantastic traits from a lifetime of competitive gymnastics and her eight years of employment at one of Australia’s leading grocery retailers.
Before graduating from UoN with a Bachelor of Business majoring in Marketing and Management (no biggie), she started working in the marketing industry with a high-end Australian fashion retailer in Sydney. While most students were at Kingers every Wednesday night and eating smashed avo at a trendy cafe on the weekend, Sinead was studying full time and commuting to Sydney multiple times per week.
After her OTT, Novocastrian use of words was gawked at by colleagues, she came to realise that you can take the girl out of Newcastle, but, you can’t take Newcastle out of the girl, and quickly moved back to Newy to pursue #agencylife. See, we weren’t mucking around when we said she’s tenacious.
Sinead spent 2017 – 2018 freelancing and working with a couple of reputable digital agencies in her hometown. Today, Sinead’s role at Vicinity consists of using her masterful bossiness to keep internal projects (and Dave) moving forward, as well as helping our account managers with a little bit of everything for marketing.
Throw her an inch, and watch her run a mile.
In her spare time, you will find her: eating hash browns, freelancing, working at Woolies (why stop, she’s almost up for long service leave), drinking coffee, exercising and traveling – in that order.
What drives this strong, super sassy lass forward?
Undoubtedly, Sinead loves taking a project from zero to hero. In her words, “seeing a small idea transform into a huge project, and then into a masterpiece of an event – the satisfaction is just strangely euphoric”.close [x]
Client Marketing Manager
Client Marketing Manager
Favourite Food: Bandeja Paisa!
Gina is our newest member, joining the team in June 2018. As a Digital Marketing Strategist with over 7 years of experience in Product Development, Project Management, and Digital Marketing, Gina wanted to makes waves in the agency space. Gina is definitely a people person!
Originally from Bogota, Colombia, Gina moved to Australia in 2014 and quickly learnt to love it. She lived in Sydney for 2 years, then moved to Newcastle and hasn’t looked back since! She studied Industrial Engineering in Colombia and Marketing in Australia. As a lover of coffee, salsa dancing, and soccer, Gina is a true Colombian, through and through!
What drives a determined, passionate Latina Gina forward?
Well, Gina is crazy about helping businesses achieve measurable results as well as connecting with people… always with an infectious smile and exotic accent, Gina is great at building strong relationships with our clients and is passionate about delivering the best outcome.close [x]
Least favourite colour: Fluro Green
Maddie, the baby of the team, came on board in May 2018 as the Graphic Designer. Whilst growing up in the small country town Mudgee, it left her with nothing to do other than explore her desire to create. This led her to Newcastle in 2015 to study Visual Communication Design at The University of Newcastle.
At the heart of what she does, is the aspiration to deliver impeccably crafted designs that exceed expectations. When not stuck behind her computer and up to her knees in all things creative, she enjoys sipping on tea and dunking scotch fingers, going on picnics and exploring the beautiful Newcastle.
What drives this fun and funky female forward?
The never ending possibilities within design that she finds addictive and exhilarating. It is that amazing feeling she gets when she exceeds the ability to tell a story visually.close [x]
Want content that moves the needle?
We’ll help you put your content in front of the right people at the right time, to produce real business outcomes.Let's talk content.
Content Marketing FAQs
What is the main purpose of a blog?
Blogs are a great way to promote a product or service as well as share information and expertise about a topic in your industry. From a marketing perspective, blogging should definitely be a part of your content marketing strategy. The main purpose of your blog is to drive traffic to your website. It is an evolving collection of articles, keywords, and knowledge that all SEO campaigns rely on. Research has shown that you have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website, and, businesses using blogs as part of their content marketing strategy get 67% more leads than those who don’t. If you’re not already blogging, this should serve as a pretty compelling reason to start!
What is a content marketing strategy?
A content marketing strategy is a “map” that outlines how to best utilise content to attract, acquire, and engage prospects and customers. This is different to a content strategy which focuses on the creation and sharing of content.
In a content marketing strategy, it is important to identify how your content is going to address your key business and customer needs. Ask yourself the 4 W’s:
Who is your target audience for this content?
Will your identified target audience receive a benefit from consuming our content?
What beneficial content can we as a business consistently deliver?
Where can you distribute this content so it reaches your audience?
Is social media content marketing?
Social media is definitely a component of content marketing. It’s made of the same fundamental elements that make up a blog for instance: Copy, images, videos, strategy, and storytelling. When creating a social media strategy or content, it is important to refer back to your content marketing strategy (link here). Make sure your business goals are converted into marketing goals, then content goals, then social media goals. This helps maintain consistency and a “uniform” for your brand and business. It also demonstrates the connectedness between the content on your blog and website as well as your social media channels. Social media also creates a channel of communication through social shares and comments which customers absolutely love!
What are the benefits of content marketing?
Content marketing has both instant and long term benefits – win!
Through optimising your content for SEO, it can help build your authority and credibility with Google, thus, increasing your visibility online. This helps to improve your brand awareness and brand recognition with customers which in the long run, generates more traffic to your site and improves lead generation.
By continually sharing up to date, knowledgeable and relatable content, your business becomes positioned as an expert within your industry. This creates a sense of trust between your brand and customers, developing loyalty and long lasting relationships.
Content marketing is also an extremely cost effective method. Inbound marketing can often deliver a higher ROI than outbound.
How long should my blog post be for SEO?
We knew you were going to ask this one! There are many variables that can and should be considered when deciding what is the best length for your articles and blog posts. As with any content creation, it’s always a great idea to look back at your 4 W’s (link). We always aim to write our blogs anywhere between 800 – 2,000 words, depending on the audience, topic, and purpose. The ideal length of your blog post however needs to supply the best, most useful and optimised content for your target audience that matches their intent. Always remember, quality over quantity.