GOOGLE ADWORDS,
RUN LEAN.

We've helped heaps of businesses grow and profit with Adwords (aka Google Ads) in Newcastle and other corners of Earth.

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A PREMIER PARTNER AGENCY

Our relationship with Google

We’re one of just a handful of agencies in Australia to be awarded the Google Premier Partner badge. This just means that the big G has recognised our proven track record of excellence in Google Ads campaign management, account performance and client service.

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Adwords Outcomes

Paid Search Results

Get the most out of your Google investment

Across search, YouTube video, mobile and display – we know how to use Google to drive results for your business.

Our Process for
Google Ads Success

Google's behemoth of an advertising platform is extremely powerful when you know how to use it. Over the years, we've developed a simple (yet adaptable) process for success for our clients' Google Ads (Adwords) campaigns.

Step 1

Brief + Objectives

We ask you questions. Questions about what you want to achieve with search engine marketing. Who are you targeting? Where are they? What does a journey of buyer intent look like? What’s a good return on investment?

Step 2

Research + Planning

Here’s where we go and find out what type of keywords and creatives and placements are most likely to help us achieve your objectives. We then build campaign plans and get all the bits and pieces ready for launch.

Step 3

Launch + Learn

Once you approve our campaign plans, we set up and test your analytics and tracking systems. Then, we go-live and start learning. The first 2-12 weeks gives us lots of juicy performance data to make future decisions with.

Optimise + Automate

As we gather data, we’re constantly tweaking ads, bid strategies, keywords etc to try and find the best, most efficient results for you. More customers. Better cost-per-conversion. A higher return on ad spend.

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When Does Paid Search Advertising Makes Financial Sense?

With almost 4 billion searches on Google and Bing per day, traffic is rarely the problem. The tricky part is only buying clicks and leads that drive a positive return on your ad spend. It all comes down to stuff like understanding the semantics and buyer intent behind your target search queries, getting your offers right and aligning your campaign activity with profitable products and services. Bottom line is – done correctly, paid search should be one of your best converting traffic sources.

YOUR GOOGLE ADS TEAM

Here are the humans to help you drive higher returns from Google Ads

Are you maximising Google Ads?

We’ll help you maximise returns from your media budget.

Let's talk Google Ads

Google Advertising FAQs

  • What is Google Ads or Google Ads?

    Google makes some $32.2 billion, or 97% of their total revenue, from advertising. You could say that’s their bread and butter, and they do it well.

    Google Adwords, or Google Ads, are the special boxes that pop up on the top of the search results page when you type in a query. Such ads are targeted in that they directly relate to your query’s keywords. For example, if you type in “best birthday cakes in Sydney”, the first 4 results are paid advertisements, with a little green tag that says “Ad” next to the URL. As an advertiser, you can pay to have your own ad show up next time someone googles a specific set of terms, from a specific location.

  • How does Google search advertising work?

    Google Ads works in a somewhat similar fashion to an auction, with advertisers bidding on keywords. The more desirable a keyword (or combination thereof) is, the more competitive the bidding is, and the higher the bids. Then, when a Google user types in a query containing a keyword you bid for, Google evaluates whether your ad will show up at the top of the search results. To determine this, it looks at two factors: relevancy of your ad and dollar amount of your bid. It then selects the bid winners (up to 4) and displays the ads. Clicking one of the ads, the Google user is then redirected to the website of the bidder. Google then charges the advertiser on a pay per click basis.

  • How much does pay per click advertising cost?

    Google advertising works on a pay per click basis. This means that, as advertiser, you are only charged if a user clicks on your ad and is redirected to your website. Conversely, if your ad shows up in the search results but no user clicks on it, you retain your advertising dollars. The average cost of keywords is around $1-$2, however you may come across very competitive keywords which cost upwards of $5 or, vice versa, niche, cheaper keywords, the so-called “long tail”. Google offers tools to analyse your target keywords and choose the ones most suitable to your situation, based on your market, location, and budget. You can set a monthly budget to ensure your advertising spending doesn’t get out of hand.

  • How does Google display advertising work?

    The Google Display Network, or GDN, makes up about 20% of Ads traffic and it differs from Google’s search engine network ads, although operating in a similar fashion. GDN auctions off advertising space on third party websites, blogs, and affiliated sites (Gmail, YouTube), reaching some 90% of internet users—even those that do not use Google’s search engine. Display ads are a fantastic tool for remarketing, i.e. capturing users who visited your website and maybe even added something to their cart from your e-store, but didn’t quite make it to the checkout page.

  • Should I hire a PPC specialist or an agency?

    That really depends. Some companies consider this a “core competency” and keep the know-how in-house, while many others outsource to specialists. The choice is up to you and may vary based on your expertise, allocated funds and availability of time.

  • Which businesses do Google ads work best for?

    The businesses that benefit the most from Google ads are those that can capture hard cold cash, i.e. direct sales, from users visiting their website. You’ve got an e-store that sells competitive products that people google? Great, then Ads might just be right for you. If you’re not an e-store, don’t discount Ads though. The best way is to start small (which you can do thanks to its PPC system) and experiment.

  • How can I track the effectiveness of Google ads?

    Google ads are a measurable, flexible pay-per-click advertising network that, when engaged correctly, can bring tangible results within days or even hours from campaign start. Google offers tracking statistics that show what happens at every stage of your sales funnel: how many times your ad has shown up in search results (or on affiliated webpages), how many clicks it got, and how many of these clicks led to conversions. This way you can track your campaign ROI and make informed advertising investment decisions moving forward.

  • Can I advertise in Google maps?

    You sure can—and should! Especially if you are a brick-and-mortar, location-specific business, such as a restaurant, store or you supply services such as plumbing or dive lessons. If you’d like to increase your local traffic, you will simply need to set up a Google Business page on Google Plus and then tie a Google Ads campaign to your listing. You will be able to control such variables as keywords, daily advertising budget, and ad radius (i.e. users’ physical distance from your store). If you’re lost, we can help you!

  • How do I get a cheaper cost per click?

    By investing in long-tail keywords: keywords that are more niche and therefore attract less competition from other businesses who may be offering similar products or services.

Google Advertising Trends Faqs

  • Have Google Ads become too expensive?

    Only if you’re playing the mainstream market where a ton of competitors fight elbow to elbow for users’ attention. To decrease your Google Ads costs, try going after niche keywords that are closely related to your business. How do you do that? Do some brainstorming and study your target market’s search patterns. Free tools such as AnswerThePublic.com, as well as specialised marketing research agencies, may be a great help in that regard. By doing your homework and being keyword-savvy, you may save yourself quite a few bucks!

  • What is the future of Google advertising?

    Google advertising is moving towards more automated, yet granular, more personalised advertising. Soon, you should be able to target users with incredibly specific PPC ads, contextual to their purchase status, browsing history and much more. Further segmentation will be possible thanks to the combined, sometimes creative use of multiple sources of information, such as socials and location data, for content remarketing. Capturing those lapsing customers will be easier than ever!

  • How many businesses advertise on Google?

    Literally, millions. And that number is increasing at a head-spinning rate every year. No, Google Ads may not be for everyone—but given the small initial investment necessary for a trial, checking it out certainly won’t hurt.

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