GOOGLE ANALYTICS
& REPORTING

We looove data and we truly understand the importance of tracking your marketing ROI.

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OBSESSED WITH NUMBERS

With today’s tracking tools, you needn’t spend a dollar on marketing without having some form of measurement, attribution or financial objective in mind. A lower cost-per-conversion, a 30% increase in organic search traffic. Or simply consistent sales growth each quarter. Go on, set us some goals. We’re up for almost any analytics or reporting challenge.

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Meaningful Insights

There are literally billions of Google Analytics metrics we could spew at you, but we’d prefer to focus on the outcomes that matter for your business.

Track, Optimise, Repeat.

Data-driven marketing isn’t just a “nice to have” – It is critical to the success of any modern business. Our tracking capabilities are always improving as technology evolves.

We’ll take a flexible approach and we’ll make sure you’ve always got a solid understanding of how your marketing channels are performing.

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Tracked Outcomes

Marketing Analytics Agency

Our Process for
Analytics & Reporting

Whether it be a tricky Google Tag Manager implementation, an advanced data analysis project, or simply installing your Facebook pixel – marketing analytics requires solid planning and processes.

Step 1

Assets & Objectives

First, we’ll take stock of your existing and potential data assets. Then, let’s work together to produce some clear goals for marketing efforts – short, mid and long term.

Step 2

Audit & Recommendations

We’ll perform a thorough audit of your current marketing analytics and reporting processes. We’ll spot any holes in your tracking and reporting systems and provide recommendations to get them sorted asap.

Step 3

Implementation & Testing

The doing part. We’ll get all your tracking codes and tags installed, plus setup any necessary data sources and integrations. We’ll also test it all to make sure your data is as accurate as possible.

Reporting & Insights

There’s a big difference between raw marketing data and truly actionable insights. Our approach is to cut through the confusing fluff and report on the numbers you care about most.

Location-based Analytics

Trouble tracking your marketing efforts across multiple locations?

One of our specialties is digital marketing for multi-location businesses and brands. Location-based marketing analytics requires a different approach. You want to know how each of your locations is faring on a granular level. We’ll help you gain clarity so you can make more educated marketing decisions.

Omnichannel Attribution

A very fancy buzz term that can be quite tricky to master.

We have a number of clients who are still investing big dollars in TV ads, radio and press. Throw search, social and email into the mix and it can be hard to know which of your channels is moving the needle. Can we help you figure out the big challenge of cross-channel marketing attribution? We’ll have a red hot crack!

Track Leads & Optimise for Conversions

Let’s use your data to improve stuff.

What does a conversion mean for you? Is it a sale over the phone? A brochure download? An email list subscriber? A store visit? A contact form enquiry? Whatever matters to you, it can probably be tracked. We’ll track the events that matter to you, crunch the numbers, then tweak your marketing to get more people to do those things you want them to do.

Spy on Competitors + Trends & Insights

Let’s get a little creepy.

We’re not going to lie. We love creeping on our client’s competitors. If you’re in a competitive industry, it’s likely that the market is doing some interesting things online. We’ll do some digging and give you an idea of what they’re up to. We can then apply those learnings to your marketing… borrow a few ideas and tweak them, maybe.

Get clear on your numbers

Use our handy calculator to understand your marketing return on investment.

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YOUR MARKETING TEAM

Here are the data-loving nerds who can help you get your numbers in check.

Analytics & Reporting FAQs

  • What is Google Analytics, and why is it important to my business?

    Google Analytics (GA) is a free web analytics tool offered by Google to help businesses analyse almost every element of their website traffic.

    GA is able to give you insights into where your traffic is coming from, how long people stay on your site for and what people are doing while they are visiting. It can even tell you if your visitors are new or returning!

    For digital marketing campaigns, GA can give you a holistic view of the effectiveness of all the campaigns you are running such as social media, search ads and display ads.

    With over 50 million websites worldwide now utilising Google Analytics, if you are not using it, you need to set it up right now!

  • What are Google Analytics 'Goals' and why should I use them?

    Google Analytics Goals are a great way to track your businesses key performance indicators (KPI’s). A goal represents a completed activity, called a conversion, that contributes to the success of your business, e.g. submitting an online enquiry form (for marketing efforts) or making a purchase (on an eCommerce site). Identifying and defining goals is a fundamental component of any marketing plan. Creating properly configured goals in Google Analytics will enable you to access vital information, such as the number of conversions (goals) are coming from your website. Over a longer period of time, the information from “Goals” will also be able to show you trends over a longer period of time. Without this information, it’s almost impossible to evaluate the effectiveness of your website, online business and digital marketing campaigns.

  • Which is more important – Bounce Rate or Exit Rate?

    Bounce Rates and Exit Rates are two metrics shown in Google Analytics which are often misunderstood and used interchangeably. It is however their subtle differences that make them very useful metrics when analysing your web analytics data.

    A Bounce Rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions. The user comes to your website, and leaves the website on the exact same page. They don’t go exploring other pages while they are on your site. For example: Google search > Page A > Exit

    In this instance, Page A will be given a Bounce Rate.

    The importance of a Bounce Rate is relative to the page and its purpose. Some search queries on Google may inherently generate high bounce rates for a site. For example, a search for “how to boil an egg” might result in high bounce rates. If the page fulfills the search intent, there may be no further reason for the user to engage. It doesn’t mean it was a bad experience, it just means they got exactly what they wanted.

    A high bounce rate on a home page however, can be a sign that something is wrong on the site. “StumbleUpon” traffic also has a high bounce rate by nature, which can also impact upon your home page’s overall bounce rate %.

    An Exit Rate is the percentage of people who are leaving your site on a particular page, after exploring other pages on your site. For example: Google search > Page C > Page B > Page A > Exit

    In this instance, a person explored other pages on the website before reaching Page A then leaving. Here, Page A will be given an Exit Rate.

    Similar to bounce rates, high exit rates can often reveal issues on your site, however, the same amount of awareness needs to be applied.

    Exit rate should be looked at within a relative navigation context. Pages that should naturally create further clicks, but don’t, are ripe for optimisation. Those pages such as “Your order has been confirmed” are expected to have high exit rates.

  • What is Acquisition report in Google Analytics?

    The Google Analytics Acquisition Overview report provides insight into the performance of various traffic sources (known as channels and include sources such as Google, social media and email) through behaviour and conversion analysis.

    It includes analysis of how the user gets to your site (acquisition), what the users are doing on your website (behaviour) and where they visit before they actually perform an action you want them to (convert).

  • What is a Report in Google Analytics?

    Custom and standard reports in Google Analytics provides you with better insight into the performance of your marketing campaigns.

    Some of the most important reports you should be looking at include; Traffic Acquisition report, Mobile Performance report, Bounce & Exit Rates, and New vs. Returning Visitors.

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