MIGRATING TO A
NEW WEBSITE

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SEO & WEBSITE MIGRATIONS

Ticking the boxes for Google

Most website owners aren’t aware of the SEO implications that come with launching a redesigned or completely new website. There are many factors to be considered and managed when migrating to a new website, especially if your existing site is doing well in search engines.

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RECENT PROJECTS

WEBSITE MIGRATIONS NEWCASTLE

LOOKS vs PERFORMANCE

Your new site may be designed beautifully, but does it have the technical oomph to perform well in Google and drive stronger results?

YOUR WEB + MARKETING TEAM

In July 2018, we acquired one of Newcastle’s leading web design and development agencies, Redback Solutions. Headed up by winner of 2018 NEWi Awards Creative of the Year Kyle Fuhrmann, Redback have delivered and hosted literally thousands of websites since 1999 and we’ve worked closely with them over a number of years. What happens when we mash our marketing skills together with Redback’s dev and design chops? Fast, functional websites that look amazing across all screens, rank well in Google and deliver on your marketing objectives.

Redback Solutions and Vicinity Marketing Web Design in Newcastle NSW
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Building on WordPress?

Here’s why we recommend WordPress

Powering over 30% of Earth’s websites, WordPress is the world’s most popular Content Management System (CMS). And for good reason. Building your site on WordPress gives you unmatched flexibility, technical performance, ease of use and security. Our team designs and builds WordPress websites in Newcastle for clients across Australia and overseas. Whether you’re after a cost-effective theme-based site or a custom-designed WordPress solution, we’re the Newcastle web design team for you.

Let's talk WordPress

OUR PROCESS FOR
NEW WEBSITE MIGRATIONS

No website migration is perfect and search engines sometimes handle new site designs strangely. Our process helps to dot the i's and cross the t's to make sure your new site hits the Google ground running.

Step 1

Consult + Research

First, we’ll need an understanding of the new website structure and any changes from the old website i.e. CMS, SSL certificate upgrade, sitemap etc. We’ll book a meeting or call with your stakeholders to discuss necessary SEO elements and project timelines.

Step 2

Migration Plan

Once you’ve decided on the sitemap and structure of the new website sitemap we’ll create a redirection plan for any URLs that have changed.  We’ll also take a back up of Google Analytics and Google Search Console data to help with post launch performance insights.

Step 3

Content + Technical

There’s always a few final tweaks and changes to make to the staging site. Once all the content and data is loaded, we’ll complete an analysis of the site for any content or technical updates that might have an effect on SEO rankings. We’ll work with your web development team (or our own) to ensure the redirection plan and important tracking codes are implemented.

Launch + Assess

The fun part! We launch your new website live into the interwebs, submit it to Google and run a few tests. That first few weeks of data is critical, so we’ll also provide a post go-live report with insights on the performance of your new site.

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ALREADY GOT A DESIGNER?

Collaborating with other developers

It’s rare to find a web designer who is also well-versed in Search Engine Optimisation, as design and SEO are two quite different skillsets. Of course, we’d prefer to work with our sister company on new website migration projects. However, we do play well with others. We love working with other talented digital people so we’ll be very happy to collaborate with your preferred designer or web dev team!

YOUR WEB + MARKETING TEAM

Here are the humans that can help you plan, create and market your new website

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FEEL LIKE WE’RE A FIT?
WE’D 💛 TO MEET YOU!

Please complete our quick form to request an website migration consultation call. We hope to be speaking with you very soon!

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