YOUTUBE & VIDEO
ADVERTISING

We help drive results from video content with YouTube Advertising in Newcastle and other corners of Earth.

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GOOGLE PREMIER PARTNERS

Our relationship with Google / YouTube

We’re one of just a handful of agencies in Australia to be awarded the Google Premier Partner badge. This just means that the big G has recognised our proven track record of excellence in Google Ads and YouTube video advertising management, account performance and client service.

WORK WITH US

TODAY’S VIDEO AD AGENCY

The modern human is consuming video on their smartphone over traditional video channels. We’ll design a modern, mobile-first video marketing strategy for your brand.

TV ADVERTISING
ON STEROIDS?

Traditional TV advertisers are shifting their dollars to digital video platforms like YouTube for good reason. More eyeballs, precision targeting, greater cost-efficiency and deeper user insights.

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STILL RELYING ON TRADITIONAL MEDIA?

What is happening to traditional TV advertising?

In short: It’s kinda dying.

Recent industry reports reveal that TV has lost 32% of its prime time audience in the 18-34 demographic and 19% in 25-54s since online alternatives like Netflix and Stan came into the market back in 2015. In addition to this stat, the latest Deloitte Media Consumer Survey showed 43% of respondents had a video streaming subscription like Netflix – a figure that is growing steeply year-on-year. To be honest, this shift to non-advertiser funded “TV” platforms is a actually threat to the entire advertising industry.

As of now, the best way we see to approach this change is to start investing and testing digital video content and ad channels like YouTube advertising, Facebook, Instagram and Linkedin.

YOUTUBE ADS FOR ACTION

Traditionally, video ads on YouTube were seen as a pure brand awareness play.

With over 1.8 billion monthly active users in Australia, Google’s video behemoth certainly delivers on branding objectives. However, recent platform developments (particularly in the mobile experience) have made YouTube an extremely effective channel for lead generation and transactional marketing campaigns.

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Real Outcomes

Results for our clients

YOUR MARKETING TEAM

Here are the humans that can help you engage and convert audiences with digital video

Your perfect audience is on YouTube

We’ll help you reach super-specific audiences with YouTube’s advanced ad targeting platform.

Let's talk video.

YouTube Advertising FAQs

  • What is YouTube advertising?

    YouTube advertising enables you to create video campaigns in Google Ads in a range of video formats to engage customers on YouTube and other video partner sites. Like other forms of Google advertising, you have control over your budget and spend, and are also able to create different types of Ads. YouTube ads also has target options that let you narrow down your audience by age, gender, location, interests and more.

  • Is YouTube advertising effective?

    A unique benefit of YouTube advertising is that you only pay when someone watches your full ad (or at least 30 seconds of it) not just when the ad is shown. Now the second largest search engine in the world (trailing behind its parent company, Google), it receives over 30 million visits to the site every day and absorbs 400 hours of new video content every minute. With this much activity and a cost effective pricing strategy, YouTube video campaigns are now becoming more and more popular with business owners globally.

  • What is a good view rate for YouTube ads?

    What can be deemed as a good view rate for your YouTube ads, can change dramatically to the ads from the next business. Your niche and geographic targeting can alter the performance of your ad significantly. On average, around 25–30% of your viewers actually watch the full video, and the average click through rate (CTR) for a YouTube ad is 8%.

  • How long should YouTube ads be?

    Depending on what ad strategy type you chose to use, will depend on the length of your video. For example, non-skippable in-stream ads cannot be any longer than 15 seconds. While there is no limit on skippable in-stream ads, Google recommends using videos that are less than 3 minutes long.

  • How much does it cost to have an ad on YouTube?

    Like with all other Google advertising platforms, the cost to run a YouTube ad depends upon  the quality of your video, your targeting and your overall goal. As YouTube advertising costs are calculated per view, you can expect to pay between $0.10 to $0.30 per view.

  • What is happening to traditional TV advertising?

    In short: It’s kinda dying.

    Recent industry reports reveal that TV has lost 32% of its prime time audience in the 18-34 demographic and 19% in 25-54s since online alternatives like Netflix and Stan came into the market back in 2015. In addition to this stat, the latest Deloitte Media Consumer Survey showed 43% of respondents had a video streaming subscription like Netflix – a figure that is growing steeply year-on-year.

    To be honest, this shift to non-advertiser funded “TV” platforms is a actually threat to the entire advertising industry.

    As of now, the best way we see to approach this change is to start investing and testing digital video content and ad channels like YouTube, Facebook, Instagram and Linkedin.

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FEEL LIKE WE’RE A FIT?
WE’D 💛 TO MEET YOU!

Please complete our quick form to request a video marketing consultation. We hope to be speaking with you very soon!

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